Strategic management and corporate strategy is an integrative and multi/interdisciplinary course. It assumes a broad view of the environment that includes buyers, suppliers, competitors, technology, the economy, capital markets, government, and global forces and views the external environment as dynamic and characterized by uncertainty. In studying strategy, the course draws together and builds on all the ideas, concepts, and theories from your functional of this programme.
The course takes a general management
perspective, viewing the firm as a
whole, and examining how policies in each functional area are integrated into an overall competitive
strategy. The key strategic business decisions of concern in this course involve selecting competitive strategies, creating and defending competitive advantages, defining firm boundaries and allocating critical
resources over long periods. Decisions such as these can
only be made effectively by viewing a firm holistically,
and over the long term. This course introduces the key concepts, tools, and principles of strategy formulation and
competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival
of business enterprises.
- Teacher: Sam Kilimvi Aitaa