The course examines contemporary global tourism issues from the perspectives of institutions that formulate policies ranging from government, international relevant bodies, and business/industry associations. This course integrates the knowledge developed in fundamentals of tourism, tourism law economics of tourism and destination marketing into a course that uses government policy and planning as the conceptual framework. It examines the importance of tourism policy and planning in terms of sustainable tourism development, addressing the central role of tourism public policy development. It focuses on sustainable tourism development to explain the links between these factors and tourism policy and planning. The module takes into account key business environmental factors such as political, economic, social and technological environment which influence policy making. To this end the module will focus on the influence of tourism organisations, societal values, the role of special interest groups, aspects of political power and socio- economic global forces of change. Here the use of a range of international case studies is used to explore the methods by which policies can be prioritised and the success or failure of policy initiatives judged.
- Teacher: Imelda Amony